Welkom bij DUTCH!

My name is Fem and I am the founder of DUTCH. From our base in Rotterdam, we work on developing beautiful products that are truly worth your money.

The idea started with my frustration with lipsticks. They never stayed on well, felt extremely dry, and I was constantly reapplying them. After a year of development with a factory here in the Netherlands, DUTCH. lipsticks & lip glosses were created – the solution to all of this!

When you buy from DUTCH., you are choosing a small business (with a big dream!) that is transparent with its customers and community.

Our goal is to sell high-quality, unique cosmetics and accessories that make everyone feel beautiful, valued, and seen – at the best price.

Truly delivering with rolled-up sleeves, straight from Rotterdam!

Our products are 100% vegan. This means they contain no animal-derived ingredients and are never tested on animals.

In addition to being vegan and cruelty-free, our products are also free from gluten and nuts, as well as free from fragrances, colorants, and phthalates (see the product pages for more details).

Or as we say here in Rotterdam: “Truly junk-free!”

Our products are “clean” (vegan) and also super comfortable. This means our lipsticks stay on for hours without drying out your lips. The lip glosses hydrate, nourish, and care for your lips – without being sticky!

Truly great quality for the best price, shipped from Rotterdam.

All our lip products (lipsticks & lip glosses) are made in our factory in the Netherlands! 🇳🇱 Even our boxes, displays, and thank you cards are made here in the Netherlands.

All other products come from various European countries and are just as high quality (and vegan/cruelty-free) as our lip products. ✨Only the very best!✨